Insecticide treated bed nets are cost effective & can provide complete protection against mosquito bites. Many households use other methods of prevention which may be partially protective. Less is known about the pattern of household expenditure for prevention of mosquito borne diseases. To explore the pattern of personal protective measures for prevention of mosquito bites and to analyze expenses for such measures. An independent, cross-sectional, questionnaire based survey was done in the month of August and September 2011. A sample of 218 participants was selected by probability sampling. Data collected during the survey was analyzed by statistical software ‘SPSS 13’ for windows. None had purchased ITN (Insecticide Treated Net) in the past 6 months. Most of the participants accepted the use of other methods of prevention available in market as coils, repellants, sprays etc. Others revealed the use of home available methods like herbs, oils and smoke for dispersing mosquitoes. Fair amount of money was spent on marketed products. The range of expenditure was  45 – 360 per month. Cost of bed-nets impedes purchasing behavior in majority. A fair amount of expenditure is done for other marketed products. Behavior Change Communication is needed to promote ITNs.